At AuraGroove, music is more than background sound — it’s part of the customer experience.
Founded with a passion for sonic branding and curated music experiences, our mission is to help businesses create the right atmosphere through professionally managed music solutions.
We combine years of international industry experience with deep knowledge of hospitality, entertainment, and customer engagement to deliver music that truly fits each space.
Nikolas Kallithrakas
Founder & Co-Director
After 12 years working & touring in the music and entertainment industry in the United Kingdom, Nikolas decided to bring his experience and expertise back home to Greece through the creation of AuraGroove.
Throughout his career, he has specialised in live entertainment curation, playlist management, and music consultancy for a wide range of businesses and events across the UK, such as:
Dunelm
New Balance
British Airways
Accenture
University of Salford
Alongside major brands and organisations, Nikolas has also curated music experiences for countless private events, celebrations, weddings, independent restaurants, and bars throughout the North West of England.
His approach combines creativity, crowd understanding, and brand identity to create music experiences that feel authentic, engaging, and memorable.
Throughout his career, he has specialised in live entertainment curation, playlist management, and music consultancy for a wide range of businesses and events across the UK, such as:
Dunelm
New Balance
British Airways
Accenture
University of Salford
Alongside major brands and organisations, Nikolas has also curated music experiences for countless private events, celebrations, weddings, independent restaurants, and bars throughout the North West of England.
His approach combines creativity, crowd understanding, and brand identity to create music experiences that feel authentic, engaging, and memorable.
Panos Bertzeletos
Co-Director & Play-listing
Panos brings years of hands-on experience from Greece’s hospitality and nightlife scene. For the past 8 years, he has been performing as a live DJ in some of the biggest clubs, restaurants, hotels, and entertainment venues across Greece, such as:
Rock & Roll Athens
Ekei
Plintirio
Ntiva Athens
Through countless hours behind the decks, Panos has developed a deep understanding of how music influences atmosphere, customer behaviour, and venue identity. His expertise lies in reading the crowd while staying true to the sonic branding of each venue he works with.
From high-energy nightlife environments to sophisticated hospitality spaces, his playlists are carefully crafted around both the venue’s identity and what customers genuinely want to hear.
Rock & Roll Athens
Ekei
Plintirio
Ntiva Athens
Through countless hours behind the decks, Panos has developed a deep understanding of how music influences atmosphere, customer behaviour, and venue identity. His expertise lies in reading the crowd while staying true to the sonic branding of each venue he works with.
From high-energy nightlife environments to sophisticated hospitality spaces, his playlists are carefully crafted around both the venue’s identity and what customers genuinely want to hear.